Corona Extra - Corona Gets Its Lime
Corona Extra took over Washington DCās Navy Yard Subway Station, home to the Washington Nationals. The message was simple. Every time you're miles away from your ordinary life ā when you are in a happier place ā Corona gets its lime. The challenge was to create and deliver 122 OOHs in 13 different sizes in a few weeks. Baseball-related headlines were written on the OOHs near the exit to the Washington Nationals Park.
2018
Role : Art Direction and Design
Large Banner
Diorama
Platform Runner
Two-Sheet Poster ā Contextual messages near the exits of Nationals Park
Banner
Pylon
Faregate