Porsche X Marvin Magazine
To tell the story of Porsche’s relentless pursuit to build the greatest sports cars in the world, we set out to reinvent the auto pin-up, drawing inspiration from classic racing posters and Porsche heritage. Nylon and Raygun publisher Marvin Jarret’s re-entry into the magazine world with his new creation titled Marvin provided the perfect opportunity with an unconventional, unbound arrangement and oversized pages. It was a perfect match for the driven audience who believe originals can change the world.
My approach to this project was to create a poster that is artistic and high-impact in nature, not the brand's standard corporate identity look and feel. The poster would serve to inspire as a work of art and assert Porsche’s role as an icon of design.
2020
Role : Design and Art Direction
Magazine & Poster
Ad
Poster
