Panera Bread - Breakfast Backstory
Deliciousness is what’s obvious when looking at our breakfast sandwiches, scones, muffins and bagels. What’s not obvious, is the backstory. Like how everything Panera makes starts with fresh made dough, every day, seven days a week. It’s not necessarily the easiest way to go about making breakfast, but for us it’s the only way. Because that’s what guarantees a better tasting start to the day.
2013
Role : Concept, Art Direction and Design
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